BE YOURSELF.
EXCEED YOUR LIMITS.

Discover HJ and step into a new era of eyewear: from elegance to smart technology, every model is the true expression of personality and style.
It’s not just eyewear, it’s an experience that speaks about you.

a new way of seeing the FUTURE.

HJ combines creativity, quality and innovation in two complementary collections.

HJ Eyewear celebrates Italian style and craftsmanship, with frames designed for those who love to stand out with elegance.

HJ Tech brings technology to eyewear, offering smart and functional solutions for living every day with an eye to the future.

HJ: STYLE AND INNOVATION
WITHOUT LIMITS.

With HJ, your look takes on personality. Our collections combine aesthetics and functionality, ranging from glasses that express your style to smart glasses that connect you to the world, modern, comfortable and always in step with your daily life.

a new way
of seeing the FUTURE.

Three collections for three different ways to express your personality. La Prima captures the essence of HJ design with clean lines and refined details, Collage plays with creativity and experimentation through energetic colours and contrasts, while Pin expresses a bold and versatile character, designed for those who love to stand out.

HJ TECH
When glasses become smart.

HJ TECH is smart eyewear that combines style and innovation to accompany you throughout the day. It allows you to listen to your favourite music without isolating yourself, follow navigation hands-free and keep your eyes on the road, communicate with instant voice messages and talk anywhere with clear and discreet calls.

colors

BOLD
The HJ color palette is designed to surprise and fascinate. Alongside classic and refined shades, such as black and havana, innovative and impactful nuances emerge, including caramel, crystal blue and the protagonist of 2025: crystal green. Vibrant and energetic colors add dynamism to each collection, enhancing the personality of those who wear them. A perfect balance between tradition and modernity.

details

UNIQUE
HJ stands out for its attention to detail. Impeccable finishes and craftsmanship ensure quality and comfort. Each frame is designed to enhance elegance, with unique details that play with light and enhance the fine materials. A luxury experience that is lived every day.

design

ICONIC
Each HJ frame combines creativity and functionality, with bold lines, refined details and sculpted silhouettes that create a distinctive aesthetic. The result is a style that does not go unnoticed, ideal for those who love to stand out with elegance and character. Wearing HJ means choosing a timeless accessory, beyond ephemeral fashions.